Pioneering the Digital Advertising Market

'Growth and Expansion' Centered on Digital

Beyond Media Boundaries, Digital 'Innovation'

Digital Marketing Innovation that Transcends the Limitations of Media

Experience and Know-how from Operating Campaigns across the Most Diverse Industries in Korea

AI Brand 'AX' and Integrated Ad Operation Solution 'adly'

CJ MezzoMedia, Korea's first digital media representative established in 1999, provides customized strategies and specialized services through industry-leading AI and data-based integrated media solutions and distinctive cross-media marketing expertise linked with CJ ENM and its affiliates' synergy.

As the first digital media representative company to launch global advertising services, we possess extensive implementation experience and insights accumulated across various countries and industries.

Our global dedicated team provides stable support throughout the entire process, from strategy development tailored to regional target characteristics to operational implementation.

Based on a network of prominent global advertising agencies and premium media channels in each country, we provide market-tailored differentiated media mix solutions.

By analyzing consumer lifestyle and media usage pattern data by country, we enable performance-focused sophisticated campaign design and operation.

Core competitiveness

Global Media Network

Media Planning through Scientific Analysis

Data-driven media strategy development and advertising effectiveness prediction based on industry analysis, target audience, and market trend analysis

Optimal media buying and efficient media operation to achieve campaign objectives and KPI goals

Advertising performance analysis and results reporting

Providing data-driven insights such as performing campaign performance analysis using various solutions

Based on operational data from over 100,000 campaigns across various industries, we possess the capability to establish and execute performance-oriented strategies.

Enables sophisticated and efficient targeting design by utilizing the largest DMP audience data in Korea

Precisely manages performance measurement, behavior analysis, and optimization through official partnerships with Korea's top 6 MMP companies, a first in the domestic market

Core Competitiveness

Partners

Display ADs

Keyword Strategy Development and Campaign Design

Industry, competitor, and consumer search pattern analysis to establish KPI-driven keyword and operational strategies

Operate campaigns by optimizing creatives, keywords, and bids in real-time based on click-through rate (CTR), conversion rate (CVR), and quality score

Performance analysis and insight reporting

Analyze advertising effectiveness by examining channel performance data and user behavior, providing insights for next actions

CJ MezzoMedia's family digital advertising agency DXE's performance maximization through professional workforce

Customized strategy proposals and operations to achieve KPI goals based on success cases from top-tier domestic and international advertisers

Full-funnel analysis and real-time performance improvement based on automated optimization solutions that connect acquisition, conversion, and re-engagement processes

Search ADs

Overwhelming ad exposure and ability to secure wide coverage relative to budget

Target specific households with high purchase probability through big data-based targeting

Guaranteed viewership through Non-Skip advertising format enables high exposure and attention

IPTV ADs

CTV Advertising (Based on FAST Advertising)

Achieve high reach through live broadcasting via free channels pre-installed on Smart TVs

CTV ADs

Securing maximum media coverage through competitive direct partnership media and integration with domestic and international advertising platforms

Maximizing reach and efficient ad execution through duplicate exposure prevention and optimization

Integrated FULL-DEVICE campaign execution across Mobile, PC, TV, and DOOH

Securing BRAND SAFETY through premium media combinations

Maximizing reach to potential & core customers through machine learning-based real-time AD MATCHING system

Demographics/Frequency/App Installation/OS/Cross-targeting, etc.

Offering customized products according to advertisers' KPI strategies

Banners, splash ads, video ads, CTV, rewarded ads, LMS, etc.

From branding to performance - TARGETPICK VIDEO customized support

Supporting differentiated strategy development with TARGETPICK-centered CJ ENM/OTT integrated products

The first certified mobile advertising platform in Korea

(Korea Digital Advertising Association, Korea Communications Commission)

Display banner advertising product that reaches advertisers' targets using DMP-based audience data

Available in banner strip and full-screen formats, suitable for both branding and performance campaigns

Supports image + text or video + text formats, ideal for new brand launches and product detail exposure

Enables automatic creative generation and displays products of actual interest, making it suitable for conversion-focused performance campaigns

Banners appear before and during live broadcasts, ideal for real-time traffic acquisition campaigns

Displays video and image creatives on DA inventory, effective for achieving high CTR

A reward-based ad product, suitable for performance campaigns

Banners shown on the app launch screen, effective for increasing brand awareness

Video advertising products with guaranteed brand safety, including major domestic and international premium video media platforms, with exposure capabilities across mobile, PC, TV, and OTT (TVING)

Supports both horizontal and vertical formats, suitable for branding and performance campaigns alike

Achieves over 90% VTR and provides measurable performance reports, ideal for boosting brand awareness

AD Products

An ALL-IN-ONE advertising platform completing customer business success with CJ MezzoMedia's unique AdTech technology capabilities

Machine learning-based AD Exchange platform that supports rich advertising inventory and high-efficiency traffic transactions with its own DSP and SSP platforms

Address

Business registration number

Key Features

adly AI

AutoBid

Process

Patent Information

BidOpt

Major Media Partners

I.am (Integrated Ads Manager)

Intelligence

Operation Process

Key Components

NALO (Nimble Ability Lift-off)

Integrated advertising operation solution

Key Functions

AnXer (AnXer + Advertising eXpert)

Performance prediction at not only media level but also ad product level, the first of its kind in Korea

Get in touch

DIGITAL
MARKETING,

BEYOND
BOUNDARIES

No.1 Integrated Digital Marketing Company,
CJ MezzoMedia

BUSINESS AREAS

Digital AD

AD Platform

AD Solution

Trend Report