Korea Digital Advertising Festival (KODAF) Winner for 4 consecutive years

Korea Advertising Awards Grand Prize and others 49 awards received over the past 9 years

Awarded at major domestic and international media awards including Google, Meta, and Naver

Pioneering the Digital Advertising Market

'Growth and Expansion' Centered on Digital

Beyond Media Boundaries, Digital 'Innovation'

Digital Marketing Innovation that Transcends the Limitations of Media

Experience and Know-how from Operating Campaigns across the Most Diverse Industries in Korea

AI Brand 'AX' and Integrated Ad Operation Solution 'adly'

CJ MezzoMedia, Korea's first digital media representative established in 1999, provides customized strategies and specialized services through industry-leading AI and data-based integrated media solutions and distinctive cross-media marketing expertise linked with CJ ENM and its affiliates' synergy.

CJ MezzoMedia is an integrated digital marketing company that transcends the boundaries of media and leads innovation in digital marketing.

Offering market-specific media mix solutions built on partnerships with leading global agencies and premium media networks.

Ensuring stable support for strategy and end-to-end campaign management, aligned with local culture and consumer insights.

Enabling Korean companies’ successful global expansion

Drawing on more than 25 years of data on the domestic market to provide deep insights into Korean consumers and their media habits.

Leveraging CJ MEZZOMEDIA’s unrivaled media network across digital, mobile, broadcast, and DOOH, together with industry-leading AI and data expertise, to deliver the most impactful integrated media solutions.

Supporting successful market entry and growth in Korea for global companies

Partners

Crafting high-success campaigns with 100K+ cases over 25 years

Reaching precise targets with optimized plans across 790+ media networks

Data-driven media strategy planning

Managing campaigns end-to-end with optimal solutions from DMP to MMP to CRM

Driving KPI success via real-time data and instant optimization

Full-funnel marketing solutions covering all customer stages

Delivering in-depth campaign insights to validate ROAS and drive budget efficiency.

Offering strategic insights and follow-up plans to achieve lasting business growth

Performance analysis driving the next plan

Key Strengths & Processes

Display ADs

Establishing a collaborative framework uniting CJ MEZZOMEDIA’s media power with DXE’s search advertising expertise.

Designing high-conversion keyword strategies and campaigns, grounded in proven success data from leading advertisers across beauty, retail, finance, and beyond.

Synergy-Driven Partnership System

Tracing and analyzing every step of the customer journey — from initial search to purchase and repeat engagement

Achieving maximum efficiency and instant performance gains with precise real-time bidding and automated solutions, eliminating budget waste.

Performance optimization powered by top-tier technology

Clearly analyzing and presenting the tangible impact of search ads on business

Proposing data-driven action plans to support continuous growth.

Analyzing results to propose the NEXT Plan

Search ADs

Our top-tier OOH expert group systematically supports every stage — from strategic consulting to media planning and integrated campaign execution

Total solutions designed by OOH and DOOH experts

Recommending the optimal media mix through data on gender, age, and daily population flows.

Providing decision support with analysis reports on expected effective reach (UV) and CPM

Effective media planning powered by data

Securing premium media in high-traffic districts — including Seoul and Busan — with continuous expansion ahead.

Securing premium media in key commercial districts

Leveraging profound knowledge and operational expertise in the complex CTV advertising ecosystem to ensure successful campaign delivery.

Operating specialized teams for OTT and FAST

With coverage across 250+ FAST channels — including Samsung TV Plus, LG Channel, and LG U+ — we continue to expand our reach

Securing the largest FAST channel coverage in Korea

Creating bespoke offerings through the integration of TV (OTT, FAST), digital, and OOH media for each advertiser.

Providing exclusive offerings through cross-media integration

CTV Advertising (Based on FAST Advertising)

CTV ADs

Leveraging expertise cultivated since the inception of Korea’s IPTV advertising market, we ensure optimized strategies and stable execution aligned with every industry and campaign objective.

Over 10 years of operational expertise

Official media rep for KT, SKB, and LG U+ IPTV

Delivering a seamless one-stop solution covering everything from complex product proposals to integrated operations and performance analysis

One-Stop Integrated Solution for Three IPTV Providers

Discovering lookalike audiences of IPTV ad viewers and executing customized campaigns across PC, mobile, and cross-device environments through TargetPick.

Expanding reach through ‘Target-Pick’ integration

Overwhelming ad exposure and ability to secure wide coverage relative to budget

Real-time Channel Advertising

Target specific households with high purchase probability through big data-based targeting

Addressable TV Advertising

Guaranteed viewership through Non-Skip advertising format enables high exposure and attention

VOD Advertising

IPTV ADs

Core competitiveness

Safeguarding brands from ad fraud and unsafe content through DoubleVerify integration and IAB Tech Lab–certified standards.

Proven technology certified as Korea’s first mobile advertising platform

Global Standard

Direct media partnerships and integration with domestic and global ad platforms completed

Preventing ad duplication and optimizing efficiency in real time for each campaign 

Enabling full-device integration across mobile, PC, TV, and DOOH

Coverage Power

All Audience Targeting’ powered by a machine learning–based real-time ad matching system

DMP Targeting powered by 35M audience data — spanning payment history, lifestyle, ad engagement, and location.

Cross-Device Targeting ensures consistent messaging across PC, mobile, and TV

Target Audience

Full range of AD formats — from banners and videos to live commerce

Offering bundled solutions across CJ ENM platforms, including YouTube, TVING, and Mnet Plus

Product Line-up

Competitive Advantages

Display banner advertising product that reaches advertisers' targets using DMP-based audience data

Available in banner strip and full-screen formats, suitable for both branding and performance campaigns

Supports image + text or video + text formats, ideal for new brand launches and product detail exposure

Enables automatic creative generation and displays products of actual interest, making it suitable for conversion-focused performance campaigns

Banners appear before and during live broadcasts, ideal for real-time traffic acquisition campaigns

Displays video and image creatives on DA inventory, effective for achieving high CTR

A reward-based ad product, suitable for performance campaigns

Banners shown on the app launch screen, effective for increasing brand awareness

Video advertising products with guaranteed brand safety, including major domestic and international premium video media platforms, with exposure capabilities across mobile, PC, TV, and OTT (TVING)

Supports both horizontal and vertical formats, suitable for branding and performance campaigns alike

Achieves over 90% VTR and provides measurable performance reports, ideal for boosting brand awareness

AD Products

An ALL-IN-ONE advertising platform completing customer business success with CJ MezzoMedia's unique AdTech technology capabilities

Machine learning-based AD Exchange platform that supports rich advertising inventory and high-efficiency traffic transactions with its own DSP and SSP platforms

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No.1 Integrated Digital Marketing Company, CJ MezzoMedia

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AX-BRIDGE

adly is a strategic partnership ecosystem that drives business growth through data and technology, growing alongside our clients.

An intelligence solution pipeline connecting the entire digital advertising lifecycle.

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